Mariana’s Expertise Hub

Digital Content + Social Media

Welcome!

Throughout the years, I’ve had the privilege of creating social media content for a diverse range of clients, from major brands to small businesses and personal projects.

This page showcases a curated selection of my favorite projects. Enjoy exploring! ☺

Interested in seeing my design + illustration work? Please check out my main portfolio page here.

My expertise in content creation and social media encompasses a wide range of skills, including but not limited to:

  • Creative direction

  • Graphic design + illustration

  • Photography + videography

  • Photo + video editing

  • Social media management + content optimization

  • Digital marketing (email marketing, analytics, SEO, marketing campaigns planning + execution).

Graphic Design

Client: Shine Bootcamp

Client: Iustum

Client: Shine Bootcamp

Client: Iustum

Client: GeoComply

Client: GeoComply

Photo + Video Content

My approach to photo and video content focuses on capturing authentic moments that convey a brand’s essence and evoke genuine emotions.

I’m passionate about infusing a brand’s humanity into this type of content, creating connections that resonate deeply with audiences.

I’m passionate about email marketing, where I combine creativity with strategy to craft content that truly shines. From writing catchy copy to designing eye-catching emails, I love creating messages that not only look great but also connect with audiences and reflect the brand’s personality.

Bringing social media into the mix is my favorite part—linking campaigns across platforms to amplify reach and make every message count. I’m all about optimizing content to create cohesive, high-performing campaigns that spark engagement and boost conversions.

Email Marketing

Design and implementation of GeoComply Pulse, GeoComply’s internal newsletter aimed at boosting employee engagement and fostering a sense of community.

Yes, I love wearing many hats.

  • From shaping your brand’s identity to orchestrating creative teams, I specialize in crafting a comprehensive vision to elevate your digital presence.

    My approach involves in-depth analysis to align your digital content with ever-evolving social media trends. I thrive on content research, creative direction, market analysis, and fostering online engagement.

    My expertise includes conducting channel audits, analyzing detailed analytics reports, and developing strategic content ideas tailored to each social media platform, ensuring seamless execution and impactful results.

  • I ensure that every piece of content is fully optimized to reach its maximum potential, from keyword integration and SEO strategies to timing and platform-specific adjustments.

    By focusing on data-driven insights and industry best practices, I fine-tune content to enhance visibility, engagement, and conversion rates, ensuring your brand consistently resonates with the target audience across all digital platforms.

  • I offer comprehensive social media management that goes beyond just posting content. I strategically plan, schedule, and monitor all activities across your social channels, ensuring consistent branding and engagement.

    By leveraging analytics and audience insights, I tailor content to resonate with your followers, foster community growth, and drive meaningful interactions.

Let’s grow your brand together.